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2026 Vol.17, Issue 2 Preview Page

General Article

Revealing the impacts of external environment on greenwashing behavior: A study in the Vietnamese construction industry
Minh Van Nguyen1*
,
Thuc Dinh Le1
,
Khoa Van Nguyen1
1Lecturer, Civil Engineering, Ho Chi Minh City University of Technology and Engineering, Ho Chi Minh City, Vietnam
*Corresponding Author
30 June 2026. pp. 305-330
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Abstract

Greenwashing undermines sustainable development by misleading consumers about a company’s environmental practices. Previous studies highlighted that the external environment affects corporate greenwashing in various ways. However, these studies often examined external organizational factors separately, without considering their combined impact on greenwashing behavior. This study aims to comprehensively investigate how external environmental factors influence corporate greenwashing. Grounded in the Fraud Triangle Theory, the research developed hypotheses based on an extensive literature review. Data were collected from 142 respondents via convenience sampling and analyzed using PLS-SEM within the Vietnamese construction sector. The results indicate that economic, environmental, and legal factors positively affect corporate greenwashing, whereas social factors negatively affect it. In contrast, political and technological factors were found to have no significant influence on greenwashing. This study underscores the importance of societal pressures in mitigating greenwashing and highlights the need for stricter regulations and enhanced transparency in economic, environmental, and legal domains. To address greenwashing effectively, the focus should be on strengthening regulatory frameworks and promoting accountability in these areas.

Keywords
construction
external environment
greenwashing
PLS-SEM
fraud triangle theory
PESTEL
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Information
  • Publisher :Sustainable Building Research Center (ERC) Innovative Durable Building and Infrastructure Research Center
  • Publisher(Ko) :건설구조물 내구성혁신 연구센터
  • Journal Title :International Journal of Sustainable Building Technology and Urban Development
  • Volume : 17
  • No :2
  • Pages :305-330
  • Received Date : 2025-03-01
  • Accepted Date : 2026-06-05
  • DOI :https://doi.org/10.22712/susb.20260018
Journal Informaiton International Journal of Sustainable Building Technology and Urban Development International Journal of Sustainable Building Technology and Urban Development
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